Sigrid Schelde /
As a graphic designer and illustrator I have worked both in Copenhagen, Denmark and the US beginning an eight year stay in San Francisco, CA. After that I worked in Cambridge, MA and then
New York, NY. I received my degree from ‘The Graphic Arts Institute of Denmark’, now ‘Danish
School of Media and Journalism’. Below is a quick overview of my work experience.
Freelance:
Muuto, Copenhagen Denmark (www.muuto.com) 2017-present
Assisting on various graphic projects.
Menu, Nordhavn Denmark (www.menu.as) 2016-2017
Contributed to their catalog Modernism Reimagined in collaoration with Ouur Media. Continued executing Menu’s overall graphic identity on various projects.
Lyngby Porcelain, Kgs. Lyngby, Denmark (www.lyngbyporcelain.com) 4/2015 - 2016
In collaboration with Lyngby Porcelain we’ve developled an updated look of their overall visual identity, including packaging and catalogs.
Karakter Copenhagen, Kgs. Lyngby, Denmark (www.karakter-copenhagen) 4/2015 - present
In collaboration with Karakter Copenhagen we’ve designed a new identity including packaging and catalogs.
Studios:
2x4, New York, NY (www.2x4.org) 03/2006-05/2009
Title: Designer
Description: Projects at 2x4 included visual identity, illustration, icon designs, exhibition designs, graphic solutions for storefronts and interior walls, as well as catalog design. Along with a partner, I mostly worked alone on projects from concept and design to production for the exception of larger projects where I was part of a team. Larger projects included Nike (exhibition design), MoMA (store front display) and Darwin D. Martin House (exhibition design). Smaller projects included Malin+Goetz (production upkeep and concept brochure), Kid O (identity and packaging design), Prada Linea Rossa (Look Book design) and Vitra (illustrations for store front display, ads and seasonal wallpaper).
Tank Design, Cambridge, MA (www.tankdesign.com) 02/2005-03/2006
Title: Designer
Description: Worked on a new identity for a women’s fitness center and illustrated elements and icons for a Starwood Hotels pitch. Work also included catalog design for the private Trinity School. For me, a new aspect of work at Tank was website design, where I was part of the beginning of concept designs for various websites and helped on the design upkeep for fedex.com.
Wolff Olins, San Francisco, CA (www.wolffolins.com) 01/2003-08/2004
Title: Junior Designer
Description: Worked in a team as designer and illustrator on campaigns for Sun Microsystems, Price Waterhouse Coopers and the Visa Olympics campaign. For Visa, I developed a range of icons used in the pitch and eventually used intermittently throughout the event in the 2006 Winter Olympic in Turin. I also worked as the designer and illustrator on a new identity for Carter’s where I developed a set of icons which are still in use today. A concept folder for the Chadwick chair by Knoll was another project in which my role was designer and illustrator.
Kunde & Co, Copenhagen (www.kunde.dk) 06/2000-02/2001
Title: Art Director Assistant / Illustrator.
Description: In-house illustrator and Art Director Assistant working on design proposals for a Bang & Olufsen brochure cover, Montana ads as well as a concept brochure for Willis, an insurance company.
In-House:
Menu, Fredensborg Denmark (www.menu.as) 12/2013-04/2015
Title: Graphic Designer
Description: Worked as Menu’s in-house Graphic Designer overseeing all graphic work such as catalogs, packaging, manuals, and all POS graphics.
Other:
Sigrid Schelde Projects 2011 - present