Sigrid Schelde /

Arper

Work created at 2x4.


Creative Direction:

Susan Sellers, Partner;

Early design direction:

Sigrid Schelde Holt

Current design: David Yun


We developed a re-design for Arper’s identity, including adjustment of logo, letterhead, print collateral and magazines.

I was part of this from the beginning, but it overlapped another project – moving to Denmark. I left having worked on the sketches for the direction chosen to be developed into Arpers new identity. To the left are are examples of my early sketches and below are finished pieces by Susan Sellers and David Yun.

Visit 2x4’s website to see more
of the finished product.


Links:

2x4

2x4 Living Spaces

Arper

Images (left) are from the 2x4 website. Click here to visit