Sigrid Schelde /
Carter’s
Work created while working
at Wollf Olins, San Francisco
Creative Direction:
Frank Mueller.
Design og illustration:
Sigrid Holt
Wolff Olins worked on a redesign for Carter’s identity. Carter’s is one of the biggest brands of childrens clothing in the US market. Despite the original redesign going through the natural and arduous design editing process, the icons where used in their original form and are still in use today.
Left: Dress, Play, Wash, Eat, Move, Sleep icons.
Links:
Icons later made for Carter’s. ‘How to Swaddle’ and ‘How to put on a Onsie’.
Images (left) are from Wolff Olins’ website. Click here to visit.
