MoMA Store
Work created while working
at 2x4.
Creative Direction:
Michael Rock, Partner
Design Team:
Lee Moreau, Sigrid Schelde Holt
2x4 collaborated with Gluckman Mayner Architects in creating the wall graphics for the new MoMA Design Store in Tokyo, Japan. The store, situated in Tokyo’s Omotesando and Kyu Shibuya River Promenade neighborhood, is on the third floor of a building designed by the dutch firm MVRDV. We designed a two layer moiré effect on on the glass facade, as well as the LED sign facing the street.
Links:
Installation. View from inside of store.
After the opening.
View of main area of the store. Moiré effect spells out MoMA supersize letters.
LED sign at installation.
Sigrid Schelde /